It owes its name to Malotira, a particular variety of herb that grows only in Crete at an altitude of 900 meters. Malotira, then, is a tasteful deli corner in the historical centre of Athens –more specifically in Plaka behind the Cathedral of Athens– where you will find selected handmade, traditional and organic products of young and small producers from all over Greece. The purpose of its creation was to fill the centre of Athens with flavours and aromas from the village and the countryside. And it has done a great job so far. Its shelves are filled with a variety of homemade sauces, homemade jams, Cretan tsikoudia, homemade biscuits from Crete by "Dear Crete", kanelada and soumada, honey, herbs, loukoumia, oil etc. The store also features a healthy corner where you can find products for vegan and not only, kale in three flavours by "Raw Foods", dried fruits, etc. and an organic corner with Naoumidis products. Note that Malotira is one of the proud supporters of Wise Greece, a non-profit organization that buys products from small producers with a social purpose and similar philosophy.