Anamnesia, in the bustling Matogianni, is a concept store designed to preserve the memories of your vacations in Greece in an original and outstanding way. Anamnesia is a 100% Greek brand that aims to alter the standards of the souvenir market. The creation of Anamnesia’s items, from conception to production, takes place entirely in Greece, in collaboration with notable designers that draw inspiration from mythological figures and Greek traditional elements to give a unique dimension to the souvenir concept. That way the customer is able to cherish many different elements of Greek culture and lifestyle: fishing boats, Skylines, Greek salad, Mermaids, the Athenian landscape. Every gift in Anamnesia is attached to an invisible string that ties together memories of an endless Greek journey.